It was 18 months back when my Ex Boss called me and asked me if I am interested in joining him at Aksh. What excited me then was the opertunity to work  for VAS applications solutions on IPTV platform. Me being a techno operations guy have alway looked for new technologies and platforms. IPTV being a platform which I knew since sometime and the one which I always was deeply convinced as the must have technology for future. The challenge was to work for a startup in the domain. But the incentive, of being able to establish something which will be first the status symbol and then the most sought after technology, was bigger than the challenge. In fact while discussing my move with one of my colleagues she asked "Are you sure?". I said that the feeling of being first one to work on an emrging technology is great enough satisfaction to try it once and see if we can take it to a level in next 2-3 years time.

With this intention I joined Aksh and then started the whole learning curve. I have worked for and developed a lot of ecommerce applications, mainly web applications. Now I had to understand the new technology called IPTV. It all started with reading the manuals of IP-based entertainment solution the company had invested in. Understanding its Content Engine and Media console. First time I heard the terms like upstream and downstream. All the protocols used and Markups which are required. The applications developed till date were being seen in diffrent light. There were a lot of tags and funtions which were not available in the firmware and the inbuilt browser. Some of these were mentioned in the Documents I recieved when I joined this company while for other we had to our own lab testing. I remeber the first test for HTML tags. We created 7 simple HTML files and tried to make them work on the IPTV platform. It took us 1 complete day and gave us fare good understanding of the limitations of the platform we had to work on.

We based our work on all these learnings and created world's first Shopping mall on the IPTV platform. I cant express the feeling when I called up my Boss and informed the successful implementation of the fully integrated Shopping application. After that it was only the way forward. We designed the Education application for our platform, enhanced the shopping experience for our customers with the launch of next version shopping application. We also enhanced our video classifieds applications. One thing that always gave me a sense of achievement is that for many things we were the first ones to do. A lot of the things are improved and a lot is still to be done. The technical team made the firmware upgradations and simplified the interface to make it more user friendly. Today after seeing all this and being instrumental to a lot of innovations I really feel enriched.